Seb Chan interview: What makes a museum a museum?

My Seb Chan interview continues. Seb is the Head of Digital, New, and Emerging Technologies at Sydney's Powerhouse Museum. He discusses the trend towards museums becoming more relevant by being more engaged with their communities, but why they can't be like libraries. We need to embrace what makes us uniquely "museum." The collection is the defining difference. He talks about how museums need to build their brands around their collection here.