Last week I wrote about on-line gamers. My colleague Lynne Kennedy sent me this story she saw on CBS News about Second Life, an on-line virtual reality world. People are spending more than 40 hours per week on line in these worlds, and are buying and selling virtual objects like clothes, land, etc. While it sounds crazy to me, as I prefer real experiences, I think it's something none of us can ignore. If you visit the site, you'll see that more than half a million people are participating, spending real U.S. dollars there.
Tip of the day: It's important to keep up with trends, even if they don't interest you, so you can keep your products and services relevant to customers.
Technorati Tags: customer experience, Second Life, trends, virtual reality
