Putting people first

In my new book I talk about the importance of staff members in creating great customer experiences. If you don't have happy, upbeat, empowered staff members, no amount of good design, clear signage, or comfortable seating can make up for them. Here are two examples I recently spotted of companies working to acknowledge their staff members.

We received this from American Airlines, as AAdvantage fliers. It allows the flier to easily give "applause" and a note about a great staff member while they are flying, and is pre-printed with the member's name and AAdvantage number. Each certificate is numbered as well; I'm guessing they track the usage of these, and by which fliers.

At my local grocery store, recently acquired by Wild Oats (and now by Whole Foods), they have an internal system to give kudos to hard-working staff members, who win a store gift card.

Tip of the day: Find ways to reward and acknowledge the hard work of your staff members in providing great experiences. People who have the gift of giving good customer service should be nurtured and treasured, as they are difficult to replace and invaluable to your business. You can often trade perks with other businesses, giving out one prize a month and maybe one big one every year (use a lottery system of all the people nominated to make it fair.)

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