What caught my eye was the juxtaposition of "wine tasting" and the array of canned meats and yellow mustard just below.
The interior of the store is beautiful, with an old pressed tin ceiling, exposed brick walls, and high-quality shelving.
So what's up with those cocktail weenies? The store caters to local businesses, loft owners, and the huge number of Columbia College students who stop in for munchies.
Tip of the day: Rotating shelving could allow the store owner to easily showcase different items at different times of day: munchies for the student crowd, then high-end cheeses, crackers, salsas, and olives for the loft owners stopping in to shop for a chic party. Otherwise these items send a conflicting message that might be affecting their sales.
Technorati Tags: customer experience, customer service, retail design, Warehouse Liquors, Chicago, consultant
