What stands out is the Rockfish sense of humor, which flows directly downstream from owner Randy DeWitt. Waitstaff t-shirts have funny sayings on the back like, "Fish Happens." The women's room sign reads "Inboards." (And the men's, "Outboards.") While this tone and style might not be appropriate for a museum, it's a wonderful example of how having such a strong voice and point of view can define an entity.
Need the bathroom?
Another genius move is the way they've incorporated people's own fishing photos into the experience. This creates the feeling of "my booth" which is something museums don't generally offer. How can you create this feeling of ownership at your museum?
Tip of the day: Be true to yourself. This business has created a strong authentic voice, based on the owner's own sense of humor, that is carried throughout every aspect of the business. Creating or leveraging your museum's unique point of view, and defining your voice, is the first step towards creating a memorable, destination experience that people will want to repeat.
