This particular office was remodeled in the last year and the designers/architects did a beautiful job. Lovely finishes and fabrics, much nicer check-in windows, and all the interior signs beautifully coordinated. [Note: The sign I'm about to show you was installed with a nice stanchion, a bit of a distance from the check-in windows. This is to meet patient privacy laws in the U.S.]
Then I went back. Uh-oh.
What happened here? My guess is that the sign (as designed) was too small to catch patients' attention, so they were walking past it up to the windows. So, out comes the old sign that was never thrown away, some clear packing tape and, voila!, problem solved. (This fix-it approach happened at my grocery store, too. See here.)
Tip of the day: How to solve problems like these? Test out sign size and placement as part of the design phase, and build in some prototyping time and money for fixes like these.
Technorati Tags: customer experience, signage, prototyping
