The first session I attended happened to be about wayfinding. I was amused to see that they took it upon themselves to provide their own guidance, as the building's was so poor.
The yellow-brick road was a theme they carried through the presentation, even going so far as to Photoshop their own heads onto characters from the movie in one slide! Bright yellow handouts completed the theming.
Moderator and presenter Jeff Hayward was a visual cue, welcoming people with this fun t-shirt. (The back says "Orientation." It was originally part of a Judy Rand presentation on her Visitor's Bill of Rights.)
Tip of the day: For special events like conference sessions, feel free to add your own short-term wayfinding to help your "customers" (in this case, session attendees) find you. Theming the entire session created a more memorable experience, and helped cement the learning.
Technorati Tags: customer experience, customer service, wayfinding, museum, visitor experience, consultant, AAM conference, Jeff Hayward
