The building exterior is simply, clearly, and strongly themed. This first flagship store opened in 1998.
The first thing you see upon entering is the concierge desk on the right. This acts as an advance organizer for what the store offers, including the theater show, the photo studio, and the doll hair styling salon.
An updateable special events board in the entry foyer plants the seeds for a return visit.
The coat and package check, a nice service in chilly Chicago, also undoubtedly increases stay time.
Another unique service they provide is the doll hospital. You check in your injured doll and they send her off to be fixed up.
Tip of the day: Clearly orienting customers to your offerings sets up the experience they can choose to have. Offering special services that show you care about customers' needs and comfort allow them to spend more time with you.
Technorati Tags: customer experience, customer service, Chicago, American Girl Place, consultant
