Custom retail products enhance the visitor experience

I had the opportunity to attend the Association of Partners for Public Lands conference when it was held in San Diego Feb 7-10, 2010. In the big exhibit hall, one vendor stood out. They went through the hassle of working with the teamsters to bring in this awesome Airstream trailer as the focal point for their booth.

The Airstream perfectly captures the spirit of adventure that their products showcase, custom artwork in the spirit of the WPA posters of the 1930s and early 1940s. They have also been painstakingly re-creating and restoring as many of the original WPA posters as they can locate (only about a tenth of the 35,000 designs have survived).

It also allowed them a space to bring potential customers in to sit and chat, a rarity at trade shows.

They can do custom artwork in the WPA style for historic sites, like this beautiful card for Saguaro National Monument. (They are primarily focusing on parks, but do contact them if you have a historic site and are interested in custom products in this style.)

This merchandise embodies the authenticity trend that's been so strong in the last few years. The card stock is high quality and the overall effect is beautiful.

Check out their website for more information.